In this Fringe round-up we take early look at Thursday’s mouth-watering episode, find out what “Observer Week” is all about, watch interviews with Lance Reddick, Anna Torv and Jasika Nicole, and much more.
Here’s a sneak peek at one of the most anticipated episodes of Fringe – August:
Arriving this Thursday. Not to be missed, by the looks of things.
Fringe recovered from its series low 1.7 demo rating for “Earthling” with 2.2 (and 6 million viewers) for last week’s “Of Human Action” – bringing the show close to its season average. [source: tvbythenumbers].
Anyone thinking that FOX aren’t committed to Fringe might want to think again. The network have launched “Observer Week” to promote the hell out of this Thursday episode and the show in general:
Fox is plotting a major marketing push for “Fringe” this week, unleashing a viral promotional spree for the show via both on- and off-air efforts.
Net execs believe a baseball preemption also took a bite out of the show’s performance.
“Thursdays at 9 p.m. are fiercely competitive,” said Fox marketing topper Joe Earley. “‘Fringe’ isn’t just up against well-performing shows, it’s up against shows with preexisting, fiercely loyal audiences. We can tell by the DVR numbers that people like ‘Fringe,’ it’s just their DVR choice.”
As a result, Earley said the network has zeroed in on “Fringe” to find ways to make the show feel like more of a major event.
“Observer Week,” as the campaign is dubbed internally, includes placing multiple actors playing “observers” in the crowd at live Fox telecasts — Sunday’s NFL game, as well as an episode of “So You Think You Can Dance.”
Speaking of Observer Week – two Observers were spotted at last night’s Packerv Dallas football game:
TV Guide spoke to Lance Reddick about his roles on The Wire, LOST and Fringe:
You can also watch Lance Reddick‘s interview with Tavis Smiley here (pretty interesting).
IGN interview with Jasika Nicole:
Buddy TV visited the Fringe set and chatted with Anna Torv:
Congratulations to Phillip Broyles and Lance Reddick for winning the Earthling Fringie of the Week with 57% of the vote. Broyles joins Peter on 1 point, with Olivia way out in the lead with 4 points.