Someone wake up Roscoe and tell him it’s more good ratings news for Fringe.
According to reports, the Live + 3 days DVR rating for “The Firefly” leapt 42% from a 1.9 Live + SD adults 18-49 rating to a 2.7 rating.
While the same day viewing numbers are most important for the show’s renewal chances, that such a large percentage of fans were still watching the episode within three days of the initial airing certainly will not hurt. Every pair of eyes counts, as dear old Walternate once said in a dream I had twenty five years from now.
Fox Entertainment President, Kevin Reilly recently suggested that should “the audience to transfer to Friday” a fourth season would be a possibility, highlighting that such a scenario would see the network “significantly [upgrade] our rating on that night.”
And in relation to DVR numbers, he said:
“I really hope fans go with it. Even if the DVR usage goes up a little more on Fridays.”
So far, so good. The most important thing is to continue watching live, as this Friday the show goes up against an all-new Supernatural. Going forward, you’d have to think that if the demo remains in or around 1.9, a fourth season could well be on the cards.
- Live + SD = Live + Viewing on day of broadcast (‘same day’)
- Live + 3D = Live + DVR viewing within ‘3 days’
DVR ratings source: maskedscheduler