The 2-hour Fringe premiere episode will be streamed free to US college students. Fox have identified that a large proportion of their visitors are coming from .edu addresses and have decided to take advantage of this heavy demographic web-traffic:
The network decided to go ahead with the idea after examining Fox.com visitor stats, which showed that a high proportion of students were logging on each day.
“We talked about what we could do with colleges given the fact that we have so much traffic coming from them,” said Fox Entertainment chairman Peter Liguori. “The light bulb went off – by simul-streaming Fringe and Sarah Connor, [the college students] get to see the show, and we get the increased fanbase and buzz.”
Network chiefs hope that the measure will curb the trend of illegal downloads among college students who would otherwise be unable to see the programmes.
Liguori refused to confirm whether online simulcasts could become a regular feature on the Fox site. He said: “We’ll see how this experiment goes.”
Fringe premieres 09.09.08 at 8/9c
Source: Digital Spy
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