FRINGE Season 4 Premiere Grows By 40% With 3-Day DVR Viewing

by Roco on September 30, 2011 · 21 comments

neither-here-dvr3

Nielsen ratings for the Fringe season 4 premiere grew by 40% with 3 days of DVR playback factored in.

via FOX Research:

With 3 days of DVR playback factored in, #FRINGE increases +40% to 2.1 A18-49 rating (vs. 1.5 in Live+SD).

You can find our Live+Same Day NHNT ratings post here.

{ 21 comments… read them below or add one }

Surun Tunne September 30, 2011 at 4:50 pm

season 5 here we go! ;-)

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Observer1 October 4, 2011 at 12:12 pm

and 6 and 7 and 8… ;)

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J.P. September 30, 2011 at 4:53 pm

yeaaaaaaah!!

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John September 30, 2011 at 5:05 pm

Pretty ignorant about ratings. Is this good? Or does every TV show get essentially the same boost and thus it’s meaningless?

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T September 30, 2011 at 5:10 pm

Fringe is definitely on the high end of DVR’d shows. Whether it makes any difference is open for debate. Most likely…not much, if any. Advertisers know DVR viewers fast forward through commercials.

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Surun Tunne September 30, 2011 at 5:34 pm

I think most of the live viewers also don’t stay infront ot the tv during commercials.

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RoSull September 30, 2011 at 6:08 pm

Didn’t like all those Sprint android video calls last year? Too bad, because we are probably going to see our Fringies engaged in MUCH more product placement. Those clever advertisers will find a way to target their beloved demographic and Fox will happily charge them for it. Frankly, if it keeps Fringe going it’s only a mild annoyance.

…and I will act like I dont even notice when Broyles announces the new fleet of Ford’s electric cars that the FBI are rolling out “thanks to technology borrowed from the Other Side.”.

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Surun Tunne September 30, 2011 at 6:24 pm

well, I’m not an american, so I can’t watch it live unfortunately…
and product placement doesn’t annoy me at all.

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Henry Earl October 1, 2011 at 2:56 am

yeah i wouldn’t mind the ford placements either if they were actually worth a darn. that car chase scene was about as exciting as minivans fighting in a mall parking lot.

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giorgio - Greece October 1, 2011 at 6:47 am

Who cares? if it will keep Fringe going, for, say, another 5 seasons :-) ))

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Dylan September 30, 2011 at 5:09 pm

Let’s see how we do on tonight’s episode.

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Betty September 30, 2011 at 5:18 pm

Pinch me now! The momentum is building. This is fantastic news.

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M September 30, 2011 at 5:22 pm

Won’t affect renewal, but it’s good to know people are watching

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Darth Kate September 30, 2011 at 5:41 pm

YEEEEEEEEEEEEEESSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!111

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Real1 September 30, 2011 at 6:00 pm

That’s really good,

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Casey September 30, 2011 at 8:03 pm

Good. I was getting a bit worried about my favorite show

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Alaina September 30, 2011 at 8:18 pm

That is awesome news!! :)

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Niomi Lianne September 30, 2011 at 8:28 pm

I knew something was amiss. Fringe was definatly on the rising streak so I was wondering where the ratings went.

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Loren September 30, 2011 at 8:39 pm

This is the BEST show on television!
Fringe Fans Unite!!!

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Observer1 October 4, 2011 at 12:13 pm

+1

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Que? October 2, 2011 at 3:17 am

Nielsen ratings require boxes plugged into a phone line which I doubt a lot of viewers use as in 114,500,000 U.S. television households only 25,000 total American households (0.02183% of the total) participated in the Nielsen daily metered system. Ratings do not take into count modern day viewing platforms such as Hulu, YouTube etc. (online).

I’m from UK and I dont plug my Sky box into phone line. BARB Ratings is used in the UK but only has about 5,000 so they average it out to the population which is not taken seriously obviously.

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