Fringe makes huge jumps once again in the time-shifted ratings, but will it be enough to stop the Ratings Dragon from breathing down its neck?
#FRINGE posted the largest % gain from L+SD to L+3 this season on any broadcast net, up +64% to a 1.8 L+3 rtg (vs. 1.1 L+SD).
There’s little getting away from the fact that a considerable amount of the show’s audience record the show and watch later. While DVR ratings have taken on greater significance, time-shifting and watching the attached commercials is what really matters when it comes to DVR (C3) ratings.
Will the following happen to splash a lil’ cold water on the Ratings Dragon?:
- Increased live viewing.
- Increased commercial viewing during time-shifting.
To be continued..