FRINGE: 4.12 Welcome To Westfield Ratings


The early ratings are in for “Welcome To Westfield” — but how do the numbers stack up?

Fringe was down a tenth on last week, scoring a 1.1 rating in the 18-49 demo, with 3,030,000 viewers.

4.12 —  3.03 million |  1.1 adults 18-49 (final)
4.11 — 3.20 million | 1.2 adults 18-49 (final)
4.10 — 3.33 million | 1.2 adults 18-49 (final)
4.09 — 3.19 million | 1.1 adults 18-49 (final)
4.08 — 2.88 million | 1.1 adults 18-49 (final)
4.07 — 2.88 million | 1.1 adults 18-49 (final)
4.06 — 3.03 million | 1.1 adults 18-49 (final)
4.05 — 3.21 million | 1.3 adults 18-49 (final)
4.04 — 3.14 million | 1.2 adults 18-49 (final)
4.03 — 3.18 million | 1.3 adults 18-49 (final)
4.02 — 3.05 million | 1.2 adults 18-49 (final)
4.01 — 3.5 million | 1.5 adults 18-49 (final)

Source: Masked Scheduler


  1. Con9191 says

    Maybe because the episode was released on iTunes about six hours before it aired, so not as many people watched live.

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      • Mancha says

        I agree with you on that JM… What’s up with that? Bad call if you ask me… Its so sad since this episode had lots of rich context to offer… We could have had such strong ratings with this episode if people would’ve watched live… But I have to remember, it is Valentine’s day on Tuesday, so a lot of people probably went out last night as an ‘early Valentine’s’.


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      • Underseer says

        If I was paranoid, I’d say Fox is out to get rid of this show, so they can get a new show with higher ratings to please advertisers.

        I’ve said it already on Seriable, but it bears repeating I think: outfits like Fox couldn’t care less if a show gets a ‘dignified exit’. They’re a sausage factory pumping out shows, not because they want to make art, not because they want to give some of value to the world.

        No, make no mistake, they’re in it for the money and nothing else. And the big bucks are in the advertising. So the only criteria is to hold our attention. Art gets made in spite of the money grubbing suits, not because of them.

        Make a series, then when it inevitably drops in the ratings, jettison it and then make another one. Don’t finish anything, nobody will care except the hardcore fan minority. The rest are burping over their dinner and flipping channels. The war on the audience’s gnat-like attention span must be won with constant new distractions. Aldous Huxley was right.

        The point in my ramble is that if a show is dropping in the ratings, and of course it costs money to make, then you have to kill it or lose advertisers. So, how to do that without losing credibility with your viewers? Make it their fault. Keep taking the show off the air. Move it to Friday to die. Play a shell game with the viewers. Now you see it, now you don’t!

        You know? Kind of like what they’ve been doing with Fringe.

        I guess I am paranoid 😉

        Hot debate. What do you think? Thumb up 9

        • Robert Ariadne says

          I agree that the scheduling has been bad over the years, but if FOX really hated Fringe, it would’ve been canceled by now. You should be grateful that we’re even at this point.

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        • DeepRunner says

          But wait…here’s an idea…let’s take it off the air again in March and fill that slot with reruns of dysfunctional families that own malfunctioning restaurants….

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        • Natasha says

          I don’t know where people get this idea FOX is out to get Fringe, if they wanted to cancel it, they would. They’ve done it to beloved shows before (too many of mine to count) so they wouldn’t give two craps about getting rid of Fringe as well. The bottom lines counts more than a few fans online sending them hate mail.

          iTunes screwups happen occasionally, an episode of Gossip Girl (yeah I watch it, judge away lol) this season also got released early, so it’s probably just some kind of bug or something; I don’t think we need to get all conspiratorial about it. 😉

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    • Nick says

      True, it may have hurt. They NEED to change the way ratings are determined. They need to count DVDR numbers! They need to count iTunes sales! They need to take into consideration, overall….all these facts.

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  2. lafra08 says

    I don’t understand it !this Ep. was brilliant!there is something wrong about the ratings!friday night at 9 is not good for Fringe!people simply dvr it and go out on friday night and watch Fringe later – so there is an big enough audience because the dvr numbers are high but they don’t watch live -there must be another way!this brilliant show can’t get cancelled because of wrong shoudle at 9 on friday night !!!!!!!

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  3. corazondeazul says

    Something else I’ve noticed is that the ratings tend to go up the week AFTER a great episode – people watch it on DVR or whatever and their curiosity is piqued enough to watch it live. So don’t lose hope. Next week could be a great week.

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    • Brittany says

      Looks like after clicking your link to itunes charts Friday’s episode is up to #5. Hopefully a good sign for this week!

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  4. Lys says

    As a European Fringie, this is so ridiculous that I’m not even gonna bother commenting these ratings. I rather go watch “Welcome to Westfield” epicness again.

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    • PB says

      Whether you choose care about the ratings or not, it doesn’t change the fact that the future of the show depends on them. No ratings, no Fringe “epicness”.

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  5. FringeCharacter says

    This was a big movie release weekend. Coupled with Valentine’s, many were not at home. Phantom Menace 3D was a Fox release, too. I’ll bet the DVR watches are higher than normal this week. I hope the execs take this into account.

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    • Mancha says

      Fingers crossed for that FringeCharacter. I hope the execs that the DVR watches into account. It would really help. I don’t see how they wouldn’t make money off it. People do see the commercials. And besides, Comcast has it where if you watch it on Video on Demand you can’t skip the commercials… That should count for something… Anyways, lets rally for next week, and spread the word that Fringe is here to stay! What do you guys say?

      Hot debate. What do you think?

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      • Robert Ariadne says

        Yes, but there’s a trick to get around the commercials On Demand. If you push the button that skips the program ahead five minutes and rewind back to when the commercials end, you cut them down dramatically. I know; I do this all the time.

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  6. Tabularasa says

    Fringe ratings usually get a bump with the DVR’s so I won’t be surprised if this one goes up too. All I want is Fox to think that the show’s ratings on a Friday night are good enough for a 13 episode 5th season. Seriously, that’s all I want.

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  7. shidey17 says

    Here’s a question for debate, and pardon me if this has been discussed before:

    We’ve all been with these characters over the past four years (most of us anyway), and we’ve grown to love them like family. While many of us watch for the great storytelling and the mythology, what really holds us is that family dynamic, OUR characters and their relationships.

    We’ve been patient this season (again, most of us) and we are now getting a huge payoff. I think most of us will agree that the last few episodes have been phenomenal and are getting us back to where we were before Peter was erased from existence. That dynamic is coming back, and Fringe is an entirely different show with it in place.

    However, new viewers may just not see it this way. Even if they’ve taken the trouble to watch the catch up videos (which we’ve encouraged many people to do), I just don’t know that they inspire the same sort of love and devotion that we all have, as loyal viewers from the beginning (or who have actually watched every episode). Further, if a first time or very casual viewer is tuning in, is the huge emotional payoff at the end of the last episode even going to be meaningful to them? They’re not invested in Peter and Olivia. Or Peter and Walter. And so on. They may be asking themselves, “So what?”.

    As we progress further into this season, and one of the main arcs is the resolution of Peter being remembered and the Peter/Walter/Olivia relationships, we constant viewers are going to be further rewarded….but is this going to further alienate new or casual viewers who just aren’t invested? Hopefully with these “case-of-the-week” style episodes we’ve had recently (that also further our mythology while being watchable to a casual viewer) will stay in place long enough to pick up some viewers. Maybe what we all think we want more of (mythology heavy or only episodes) will be the ultimate undoing of our beloved show.

    What do you guys think about this?

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  8. kidentropia says

    you know what? i´m gonna retract of whatever i said/thought of at the beginning of the season. it´s a great arc. emotionally, i never thought i´d be this invested in this iteration of the characters. i´ll be open minded about whatever they wanna do. i´m completely confident.
    what a freakingly amazing episode.

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    • shidey17 says

      Agreed. I remember saying the same thing during the first few episodes of this season. But the showrunners have definitely made me care. That’s one of the things I love about their style of storytelling – nothing is clear cut black and white. Instead of hating the villian, DRJ and maybe Nina Sharp, I just find myself tying to empathize and ask why they are doing what they are doing.

      That’s why it frustrates me so much we’re having ratings trouble- other shows just don’t provoke that kind of thought provoking content!

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  9. David says

    While I’m not as forthright as Underseer, I do believe that Fox haven’t helped Fringe with its awkward programming schedule.
    Why on earth, would you allow a show who is obviously struggling in the ratings to finish its Winter Hiatus with a normal episode instead of the proper episode.
    So okay, Baseball happened, weather intervened, can’t help nature happening, i get it. but for heaven’s sake would it have been asking to much to delay the Fringe Hiatus for a week, so the proper episode could air.
    The episode turned out a terrific one, certainly would have had people talking about it during the rest of the hiatus, and have people chomping at the bit so see what happened next.
    And now it’s happening again, just when the show is gathering momentum, what do we find, another Hiatus in 2 weeks time (And believe you me, Momentum for a struggling show is AN IMPORTANT THING).
    But I feel the real casualties in all this is the Cast and Crew, they must be thinking just what is it we have to do to raise the ratings good enough for renewal.
    The start to the season may have been slow of pace, but it was too a plan, that got us to where we are now, and for all those of us watching I think our patience is now paying off bigtime, I think everyone would agree that the story lines and acting over the past 4 episodes has been first class and certainly deserving of a more higher ratings than what I’v seen.
    The reveals we have had over those last 4 episodes certainly points to more exciting time ahead that I only hope will be reflected in the overall rating to come. Mr. Reilly please don’t give up on Fringe yet, If you are a Fan like you say you are, then you will be just like me just as excited to see how the story unfolds, even if it takes a partial 5th season to complete.
    You would have satisfied everybody if this was the case, You, Me, The Cast and Crew and mostly the Fans, And that to me would be a big Win Win for Fox.

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  10. MrBreezy4Sheezy says

    Should’ve gotten some of the highest ratings this season. It was an awesome episode. Those people really missed out on a classic Fringe episode.

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