The Thursday night time-slot continues to prove tough on brave Fringe, with last night’s “The Box” falling 10% on last week‘s premiere to a 1.9 18-49 rating. In fairness, most shows across the board took a hit with Fringe being firmer than most, in that respect.
Clearly there’s a loyal audience of Fringe viewers who help keep the wind at the show’s back as it grapples with giants. Those giants seem to be gradually wavering, but a boost in live audience over the next few episodes is what the show needs.
In terms of DVR, the show is doing well. The Live + 3 Day numbers for last week’s premiere saw a 33% increase, lifting Fringe from a 2.1 Live + Same Day rating to a 2.8.
Head past the jump where you’ll find the graphical breakdown for last night.